Why Do You Need a UK Authorised Representative?
If your business is established outside the United Kingdom but you sell or place products on the UK market, you may be legally required to appoint a UK Authorised Representative (UK AR), also referred to as a UK Responsible Person (UKRP).
This requirement applies under UK product safety legislation and UKCA marking requirements. The UK Responsible Person's name, postal address, and contact details must appear on the product, packaging, or an accompanying document for products placed on the UK market.
Note: The EU and UK operate separate regulatory systems since Brexit. An EU Authorised Representative does not satisfy UK requirements, and a UK AR does not satisfy EU requirements. If you sell in both markets, you need both.
Steps to Appoint a UK Authorised Representative
Option 1: Use Your Own or a Third-Party UK AR Address
If you already have a UK Authorised Representative, you can enter their details directly:
Click Add Your UK Address
Fill in the AR's logo, company name, full address, and country
Ensure the selected country is within the United Kingdom
Option 2: Appoint Euverify as Your UK AR
Euverify's UK Authorised Representative service is included in Scale and Pro plans. On Starter and Growth plans, UK AR can be added for £200/year. Euverify's UK AR address is based in London, United Kingdom, and is set up within 24 hours of signing the agreement.
It is not mandatory to use Euverify's address — you may use your own company's UK address or a third-party AR service instead.
To appoint Euverify as your UK AR:
Click + Appoint Euverify under the Authorised Rep in UK section
A card will appear confirming Euverify's UK AR covers GPSR, Cosmetics, and Medical products, based in the United Kingdom. Click Appoint
You'll be taken to the Review & Confirm Agreement page, which shows:
Coverage Region — United Kingdom, included in your plan (or charged at £200/year on Starter & Growth)
Manufacturer Address — pre-filled from your Manufacturer Details. Click the edit icon if you need to update it
Agreement Signatory — select the signatory type and enter their Name and Designation. The agreement will be sent to this person for a digital signature
Review the details and click Send Agreement for Signature
The signatory will receive an email with the formal agreement to review and digitally sign. The service is activated once the agreement is signed.
Important Notes
Euverify does not accept certain high-risk business categories. Refer to the restricted categories list for details.
The manufacturer remains fully responsible for product compliance. Euverify, as UK AR, does not verify technical files or test reports.
If you also need an EU Authorised Representative, this is included in all Euverify plans. See: Appointing EU Authorised Representative (EU AR).
Important Notes
Euverify does not accept certain high-risk business categories. Refer to the restricted categories list for details.
The manufacturer remains fully responsible for product compliance. Euverify, as UK AR, does not verify technical files or test reports.
If you also need an EU Authorised Representative, this is included in all Euverify plans. See: Appointing EU Authorised Representative (EU AR).